top of page
Search
The Alchemy of Business Storytelling
“Once upon a time there was a ……” Does your eyes get wide and your back relaxes when you read or listen to the words above? Well, you are...
Team We-Storytellers
Jan 7, 20213 min read
People Management During the Pandemic
“Leadership is unlocking people’s potential to become better”, says Bill Bradley. The pandemic brings along the most difficult leadership...
tanushree05
Nov 27, 20203 min read
The Power of Positioning
Lazy morning, in pajamas, music, coffee, and a bowl of your favorite 2-minute noodles. Sounds like the start to a perfect Sunday?...
tanushree05
Nov 19, 20203 min read
Of Writing and the Creative Process
What is your creative process? How do you write? I am often asked. I am not sure how to answer this. But let me make an attempt. First,...
Nidhi Mahesh
Oct 12, 20203 min read
Of Stories and Content: the Devil is Not in Detail. Look for Intent.
I like stories. Everyone does. If you want me to listen to you after your 8 seconds is up, you better have some anecdotes. I am not...
Team We-Storytellers
Sep 21, 20203 min read
Of Integrity and Maligned Facts: Musings of A Storyteller
What is a story? Can a story be devoid of facts? Can facts be assumptions? Can assumptions drive a narrative? Who controls the narrative,...
Nidhi Mahesh
Sep 8, 20203 min read
Is your Performance Management Communication Savvy?
Almost certainly, Covid 19 has presented us with the opportunity to revisit the purpose, process and outcomes of our Performance...
Swati Sam
Sep 8, 20203 min read
Business Etiquettes in the Times of Covid
While a lot of the hard skills are being reviewed for redundancy, should we also rehash some of the soft skills?
Swati Sam
Jul 28, 20202 min read
3 Laws for Change Communications
Organizations struggle to capture the audience with fascinating communication. Here are three change communication laws to keep in mind.
Nidhi Mahesh
Jul 20, 20203 min read
How Starbucks Cashes on Nostalgia With Its New Campaign
How nostalgia strengthens the bond with a brand!
These thoughts struck me as I read about Starbucks new campaign
Nidhi Mahesh
Jul 7, 20203 min read
Of Silent Encore and Streaming Art
Photo by Radek Grzybowski on Unsplash The bird song that wakes me up every day, is new normal. The breeze softly rolling through the...
Nidhi Mahesh
Jun 30, 20202 min read
Of Fair Skin and Borrowed Identity
It was the universal story. Beauty was skin deep, or light skin deep. The dark skin meant losing the battle – getting rejected by a...
Nidhi Mahesh
Jun 25, 20202 min read
The Cloud, The Rain And, A Rainbow
When clouds gather, I see the promise of rain. No this is not one of those quotable quotes. This is the story of cloud, rain and a...
Nidhi Mahesh
Jun 23, 20201 min read
You Should Not Be Reading This Story
You should not be reading this story. Why should you read it anyway? But you are reading alright! And, you will continue to read. You are...
Nidhi Mahesh
Jun 22, 20201 min read
Leading With Empathy
It doesn't take much to be a compassionate leader. Reflecting human qualities helps us rise above the odds. Remote working meant that...
Payal Singh
Jun 12, 20203 min read
#ContentMarketing2020 - Dump that Checklist
This is that time of the year again when there are look backs and predictions. It is as customary as Christmas carols, the ones we sung...
Nidhi Mahesh
May 14, 20202 min read
bottom of page