The Alchemy of Business Storytelling
“Once upon a time there was a ……” Does your eyes get wide and your back relaxes when you read or listen to the words above? Well, you are...
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tanushree05
Nov 27, 20203 min
People Management During the Pandemic
“Leadership is unlocking people’s potential to become better”, says Bill Bradley. The pandemic brings along the most difficult leadership...
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tanushree05
Nov 19, 20203 min
The Power of Positioning
Lazy morning, in pajamas, music, coffee, and a bowl of your favorite 2-minute noodles. Sounds like the start to a perfect Sunday?...
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Nidhi Mahesh
Oct 12, 20203 min
Of Writing and the Creative Process
What is your creative process? How do you write? I am often asked. I am not sure how to answer this. But let me make an attempt. First,...
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Team We-Storytellers
Sep 21, 20203 min
Of Stories and Content: the Devil is Not in Detail. Look for Intent.
I like stories. Everyone does. If you want me to listen to you after your 8 seconds is up, you better have some anecdotes. I am not...
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Nidhi Mahesh
Sep 8, 20203 min
Of Integrity and Maligned Facts: Musings of A Storyteller
What is a story? Can a story be devoid of facts? Can facts be assumptions? Can assumptions drive a narrative? Who controls the narrative,...
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Swati Sam
Sep 8, 20203 min
Is your Performance Management Communication Savvy?
Almost certainly, Covid 19 has presented us with the opportunity to revisit the purpose, process and outcomes of our Performance...
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Swati Sam
Jul 28, 20202 min
Business Etiquettes in the Times of Covid
While a lot of the hard skills are being reviewed for redundancy, should we also rehash some of the soft skills?
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Nidhi Mahesh
Jul 20, 20203 min
3 Laws for Change Communications
Organizations struggle to capture the audience with fascinating communication. Here are three change communication laws to keep in mind.
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Nidhi Mahesh
Jul 7, 20203 min
How Starbucks Cashes on Nostalgia With Its New Campaign
How nostalgia strengthens the bond with a brand!
These thoughts struck me as I read about Starbucks new campaign
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Nidhi Mahesh
Jun 30, 20202 min
Of Silent Encore and Streaming Art
Photo by Radek Grzybowski on Unsplash The bird song that wakes me up every day, is new normal. The breeze softly rolling through the...
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Nidhi Mahesh
Jun 25, 20202 min
Of Fair Skin and Borrowed Identity
It was the universal story. Beauty was skin deep, or light skin deep. The dark skin meant losing the battle – getting rejected by a...
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Nidhi Mahesh
Jun 23, 20201 min
The Cloud, The Rain And, A Rainbow
When clouds gather, I see the promise of rain. No this is not one of those quotable quotes. This is the story of cloud, rain and a...
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Nidhi Mahesh
Jun 22, 20201 min
You Should Not Be Reading This Story
You should not be reading this story. Why should you read it anyway? But you are reading alright! And, you will continue to read. You are...
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Payal Singh
Jun 12, 20203 min
Leading With Empathy
It doesn't take much to be a compassionate leader. Reflecting human qualities helps us rise above the odds. Remote working meant that...
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Nidhi Mahesh
May 14, 20202 min
#ContentMarketing2020 - Dump that Checklist
This is that time of the year again when there are look backs and predictions. It is as customary as Christmas carols, the ones we sung...
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